The College of Business at Korea Advanced Institute of Science and Technology focuses on research in economics of information systems, consumer data analytics, AI business strategy, mobile strategy, digital marketing & digital finance. It offers various programs including MS/Ph.D., Full-time MBA/Master, and Part-time MBA/Master.

한국과학기술원 경영대학은 정보 시스템 경제학, 소비자 데이터 분석, AI 비즈니스 전략, 모바일 전략, 디지털 마케팅 및 디지털 금융 연구에 중점을 둡니다. MS/Ph.D., 풀타임 MBA/석사, 파트타임 MBA/석사 등 다양한 프로그램을 제공합니다.

On Crafting Effective Theoretical Contributions for Empirical Papers in Economics of Information Systems: Some Editorial Reflections

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Leveraging the Digital Tracing Aler t  in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement

The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment

Digitalization of Loyalty: Impacts of Mobile Technology on Reward Redemption and Engagement Level

The Cost of Free: The Effects of "Wait-for-Free" Pricing Schemes on the Monetization of Serialized Digital Content

Interdependence between Online Peer-to-Peer Lending and Cryptocurrency Markets and Its Effects on Financial Inclusion

Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners’ Management of Complements

The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference

Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management

Effects of Online Crowds on Self-Disclosure Behaviors in Online Reviews: A Multidimensional Examination

Reviewing Before Reading? An Empirical Investigation of Book Consumption Patterns and Their Effects on Reviews and Sales

Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment

When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach

When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases

Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps

Attention Adjustment, Renewal, and Equilibrium Seeking in Online Search: An Eye-Tracking Approach

Platform Openness, Multi-Homing, and Age Homophily in Online Social Networks

Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

Leader Influence on Sustained Participation in Online Collaborative Work Communities: A Simulation-based Approach

Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework

Deal-Seeking versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms

Thumbs Up, Sales Up? The Contingent Effect of Social Reference Systems on Sales Performance in Social Commerce

Shipping Fees or Shipping Free; Impact of Product and Retailer Characteristics on Shipping Charges in E-Commerce

A Social Network-Based Inference Model for Validating Self-Reported Customer Demographic Data

Using Real Options to Investigate the Market Value of Virtual World Businesses

Value Co-creation and Wealth Spillover in Open Innovation Alliances

An Odyssey into Virtual Worlds: Exploring the Impacts of Architectural and Spatial Environments on User Behaviors

Influence of Industry Characteristics on Information Technology Outsourcing

A Network Perspective of Digital Competition in Online Advertising Industry: A Simulation-based Approach

Membership Herding and Network Stability in the Open-Source Community: The Ising Perspective

Broken Ties: The Impact of Organizational Restructuring on the Stability of Information Processing Networks

On the Assessment of the Strategic Value of Information Systems: Conceptual and Analytical Approaches

Information Technology and Pricing Decisions: Price Adjustments in Online Computer Markets

The Market’s Perception of the Transactional Risks of Information Technology Outsourcing Announcements

Co-authorship Dynamics and Knowledge Capital: The Patterns of Cross-Disciplinary Research Collaboration in Information Systems Research

The Impact of E-Commerce on the Retail Brokerage Industry

An odyssey into virtual worlds: exploring the impacts of technological and spatial environments on intention to purchase virtual products

On the assessment of the strategic value of information technologies: conceptual and analytical approaches

Value cocreation and wealth spillover in open innovation alliances

Thumbs up, sales up? The contingent effect of Facebook likes on sales performance in social commerce

Membership herding and network stability in the open source community: The Ising perspective

Excessive dependence on mobile social apps: A rational addiction perspective

The market's perception of the transactional risks of information technology outsourcing announcements

Investigating Recognition-based Performance in an Open Content Community: A Social Capital Perspective

Analyzing IT outsourcing relationships as alliances among multiple clients and vendors

Coauthorship dynamics and knowledge capital: The patterns of cross-disciplinary collaboration in information systems research

Mobile app analytics

The impact of e-commerce on competition in the retail brokerage industry

A social network-based inference model for validating customer profile data

Information technology and pricing decisions: Price adjustments in online computer markets

Shipping fees or shipping free? A tale of two price partitioning strategies in online retailing

The strategic value of IT insourcing: an IT-enabled business process perspective

Seizing the commuting moment: Contextual targeting based on mobile transportation apps

Attention adjustment, renewal, and equilibrium seeking in online search: an eye-tracking approach

Impact of customers' digital banking adoption on hidden defection: A combined analytical–empirical approach

The moderating effect of context on the market reaction to IT investments

Wonseok Oh

Professor

KAIST College of Business

교수님 소개

오원석

연구실 소개

연구실 키워드

알럼나이가 간 회사

연구실 지원 방법

대우 조건

연도별 논문 인용수

저널 & 학회 논문 출판 수

연구실 논문 목록

On Crafting Effective Theoretical Contributions for Empirical Papers in Economics of Information Systems: Some Editorial Reflections

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Leveraging the Digital Tracing Aler t in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement

연구실 보유 특허

대학별 입시끈

우리 연구실 모집

교수님 소개

오원석

연구실 키워드

알럼나이가 간 회사

연구실 지원 방법

대우 조건

연도별 논문 인용수

저널 & 학회 논문 출판 수

연구실 논문 목록

On Crafting Effective Theoretical Contributions for Empirical Papers in Economics of Information Systems: Some Editorial Reflections

To Split or to Merge?: How Partitioning Affects Consumption and Engagement with Digital Content

Leveraging the Digital Tracing Aler t in Virus Fight: The Impact of COVID-19 Cell Broadcast on Population Movement

연구실 보유 특허

최근 3년간 연구실적 높은 연구실

대학별 입시끈

우리 연구실 모집