Jimin Yang

Jina Kim

Jinkyung Kim

Jisoo Kim

Kyujin Chung

Minju Kim

Minjoo Choi

Sanghee Kim

Sangyu Han

Siwon Park

Younjeong Han

Zhenghao Tong

FRB Lab is a research group that focuses on understanding the neural mechanisms underlying human behavior and cognition. Our primary research area is the study of frontal-basal ganglia circuits and their role in various cognitive functions, including decision-making, learning, and motor control. We employ a multidisciplinary approach, combining neuroimaging techniques (fMRI, EEG), computational modeling, and behavioral experiments to investigate brain activity and its relationship to behavior. Our ultimate goal is to contribute to the development of novel interventions for neurological and psychiatric disorders by uncovering the fundamental principles of brain function.

FRB Lab은 인간 행동 및 인지 메커니즘을 이해하는 데 중점을 둔 연구 그룹입니다. 우리의 주요 연구 분야는 전두-기저핵 회로와 의사 결정, 학습 및 운동 제어를 포함한 다양한 인지 기능에서의 역할에 대한 연구입니다. 우리는 뇌 활동과 행동 간의 관계를 조사하기 위해 신경 영상 기술(fMRI, EEG), 계산 모델링 및 행동 실험을 결합한 다학제적 접근 방식을 사용합니다. 우리의 궁극적인 목표는 뇌 기능의 기본 원리를 밝혀 신경학적 및 정신과적 질환에 대한 새로운 개입 개발에 기여하는 것입니다.

The role of product history in consumer response to online second-hand clothing retail service based on circular fashion

Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion

Who seeks a surprise box? Predictors of consumers’ use of fashion and beauty subscription-based online services (SOS)

Modeling consumers’ intention to use fashion and beauty subscription-based online services (SOS)

External pressure or internal culture? An innovation diffusion theory account of small retail businesses’ social media use

Sincerity or ploy? An investigation of corporate social responsibility campaigns

Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

The expanded halo model of brand image, country image and product image in the context of three Asian countries

Apparel firms’ corporate social responsibility communications

Mask‐Wearing Behavior During the COVID‐19 Pandemic: A Cross‐Cultural Comparison Between the United States and South Korea

Education Fever: Exploring Private Education Consumption Motivations Among Korean Parents of Preschool Children

Global fashion retailers’ responses to external and internal crises during the COVID-19 pandemic

Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms

The <scp>cross‐cultural</scp> effects of brand status and social facilitation on enhancing consumer perception toward circular fashion services

Big data analysis of trends in the second-hand apparel market: a comparison between 2014 and 2019

Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

Utilizing country image and well-known products for less-known products

Understanding the information diffusion of tweets of a non-profit organization that targets female audiences: an examination of Women Who Code's tweets

How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity

Product-flyer location and type of product categories in retailing

The role of the basal ganglia in reward-based decision making

Neural correlates of motor sequence learning in humans

Spillover effects of positive and negative CSR-related publicity: When and how the effect is lessened and amplified.

Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms.

Small retail businesses' social media adoption amid a crisis.

Product-flyer location and type of product categories in retailing.

An expansion of the brand and message framing effects on smart health-care clothing.

External pressure or internal culture? An innovation diffusion theory account of small retail businesses' social media use.

The cross-cultural effects of brand status and social facilitation on enhancing consumer perception toward circular fashion.

The role of product history in consumer response to online second-hand clothing retail service based on circular fashion.

Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing (CRM).

A path to altruism: Investigating the effects of brand origin and message explicitness in CR-M campaigns.

FRB Lab

교수님 소개

우홍주

연구실 소개

연구실 키워드

알럼나이가 간 회사

연구실 지원 방법

대우 조건

연도별 논문 인용수

저널 & 학회 논문 출판 수

연구실 논문 목록

Spillover effects of positive and negative CSR-related publicity: When and how the effect is lessened and amplified.

Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms.

Small retail businesses' social media adoption amid a crisis.

연구실 보유 특허

대학별 입시끈

우리 연구실 모집

교수님 소개

우홍주

연구실 키워드

알럼나이가 간 회사

연구실 지원 방법

대우 조건

연도별 논문 인용수

저널 & 학회 논문 출판 수

연구실 논문 목록

Spillover effects of positive and negative CSR-related publicity: When and how the effect is lessened and amplified.

Can sharing with others whom consumers Can't see increase their sense of community? An examination of social presence on sharing platforms.

Small retail businesses' social media adoption amid a crisis.

연구실 보유 특허

최근 3년간 연구실적 높은 연구실

대학별 입시끈

우리 연구실 모집